About Zone 4
Steve Martinez
Co-Founder & Chief Executive Officer (CEO)
Doug Dragovich
Founder & Vice President of Sales
Zone 4’s story is one of vision, resilience, and relentless pursuit of excellence. It all began in 2006, when Steve Martinez, a seasoned professional in the material handling industry, saw a gap in the market—companies needed more than just installers; they needed true partners who understood the complexities of large-scale automation and intralogistics.
Steve had spent years working for industry leaders like Crown Lift Trucks and Raymond Handling Solutions, where he gained firsthand experience in material handling, conveyor systems, and warehouse automation. He had walked the floors of countless distribution centers, witnessing inefficiencies that could be solved with precision-driven installation and expert project execution. With this vision, he co-founded Zone 4, determined to build a company that would not just follow industry standards but set them.
In the early days, Zone 4 was a small but highly skilled mechanical installation team, taking on complex projects in retail and grocery distribution centers. Word spread quickly—clients recognized that Steve and his team weren’t just installing equipment; they were solving problems before they even happened. This dedication to precision and quality fueled rapid growth, and soon, Zone 4 became a trusted name in material handling installations nationwide.
By 2021, the company was poised for its next evolution. Recognizing the growing demand for electrical and automation expertise, Zone 4 strategically expanded into full turnkey installations, adding conveyor electrical systems, ASRS integration, and robotics deployment to its portfolio. Partnering with Hamilton Robinson Capital Partners, the company doubled in size, made key acquisitions, and has invested millions of dollars to ensure comprehensive installation solutions for both existing and future partners.
Today, Zone 4 is an industry leader in precision warehouse installations. With over 400 skilled installers, a team of seasoned project managers, and deep expertise in automation and robotics, the company is shaping the future of warehouse efficiency. But through all the growth and expansion, one thing has never changed: the relentless commitment to doing things right the first time.
Our Mission
To be the best and only material handling installer that our clients and team members choose as their trusted partner.
Our Purpose
To redefine excellence in material handling and automation installations by combining technical expertise, operational efficiency, and a commitment to safety. We don’t just build systems—we build relationships, ensuring that our clients can trust us to get the job done right, every time.
Our Vision
To set the standard in material handling installations by continuously innovating, expanding capabilities, and forging lasting partnerships built on trust and excellence.
Our Core Values
At Zone 4, our work is guided by four fundamental principles:
- Safety – We prioritize the well-being of our employees and clients, ensuring OSHA compliance and rigorous training programs to maintain industry-leading safety standards.
- Professionalism – We hold ourselves accountable to the highest standards in every interaction, delivering solutions with integrity and expertise.
- Intimacy – We believe in understanding every detail of our client’s projects, ensuring seamless execution and optimized performance.
- Passion – We hire and develop individuals who are fully committed to our company’s goals, taking pride in making Zone 4 an invaluable partner.
Why Choose Zone 4?
- Industry Leadership – Over 20 years of experience, delivering complex automation and ASRS solutions.
- Turnkey Expertise – Offering full-service design, installation, commissioning, and maintenance.
- Scalability & Growth – Backed by strategic investments and a talented team of industry veterans.
- Customer-Centric Approach – A culture of partnership, flexibility, and problem-solving.
- Commitment to Excellence – PMI- and OSHA-trained project managers ensuring quality execution.